Hello, lovely! I’m Severina and I am so thrilled that you stopped by.

My main goal is to help other online businesses and blogs grow but I have way too many interests to have this blog be just about money making! That’s why I consider this space a lifestyle blog. It puts together: my love for style of all shapes and sizes, my PASSION for leading a healthy life and my career focus – business consulting.


I was working for more than 10 years as a Business Consultant for big corporations, the last 3 of them for a Fortune 100 Company. I had a lot of built up frustration in myself.

I gave birth to our son Viktor in June 2016 and went on a maternity leave. A break that I desperately needed.

When you constantly chase project timelines and work crazy office hours, it is very difficult to shift your focus towards something else. The baby break, on the other hand, was the perfect time for me to try on new things and explore without fear.

Between changing nappies and breastfeeding, I had plenty of time away from my job to step back and reflect on my future. I wanted more flexibility in my working hours, less stress and more creativity. And after helping so many businesses grow for years, I could try and help mine for a change :-).

I’ve always had a thing for writing. I ran a blog back in 2011-2012 which I had to abandon after I accepted a very demanding consulting job and moved to Austria.

Having worked as a consultant for so many years, my main job was always to help others. My most lasting and fulfilling achievements were often earned by helping others overcome a problem or fulfill their own achievement. That’s why it felt natural to focus on what I do best but to have the creative outlet and flexibility, I have always wanted.

I want to help you build your own, profitable online business, too.

Before I go, I want to invite you to join my email list community.

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